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Nobody should feel stupid reading a wine list.

So we sit at your table instead.

Photograph the list. We read it, and we tell you which wines actually work with what you ordered, why each one does, and how to say it out loud.

Join our beta tester list
First tables, first bugs, and a direct line to us. Only your email is required.
State: so we can tell you when we reach your area. Favorite restaurant: so we know where to bring PairMe next. Both are optional.
For the table
Table 12 · 8:40
Wine
Domaine Trapet
Gevrey-Chambertin
pinot noir · Burgundy
Bottle list · $234 a bottle
Say it like this
zhev-RAY shom-ber-TAN
Suggested by PairMe. Not an order.
How it works

Five steps, and you only ever do three of them.

1

Tell us what you like

A few questions that get to the bottom of it. Not just red or white, but what you actually reach for, what you'd never order twice, and how far off your own map you want to go tonight. Skip them all and you still get a real pick. It'll just be less yours.

A few questions · skippable Skip
What do you already love?
Burgundy Loire whites Barolo orange wine
Rather not
heavy oak sweet
2

Take a picture of any menu

Or don't. We already hold thousands of menus, so if you want to do the prep, it's done already. Turn up at the table knowing how to order like a somm.

Fit the list in the frame
3

Tell us what you're ordering

Any combination, any number of people, any way you want to drink it. One bottle for the table, a glass per course, or one wine that has to stretch from the oysters to the cheese. We can pair it.

Starters
Moules en cassoulette $22
mussels, Sancerre, shallots, crème fraîche
Escargots de Bourgogne $19
garlic parsley butter, baguette
Mains
Steak frites Aquitaine $48
hanger steak, black truffle vinaigrette
4

Show us the wine list

We'll tell you what to drink. The best options on their list for what's coming to your table, with the reason each one works. Not a list of wines. A reason.

Domaine Trapet
Gevrey-Chambertin
$234
a bottle
Bottle list
The roti has morels, the steak has black truffle. Both point at the same bottle, so one wine covers two mains and gives up nothing.
Jean Foillard
Morgon Côte du Py
$102
a bottle
Bottle list
Lighter and brighter, for a table that wants red without the weight. Enough grip for the steak, and it stays out of the mussels' way.
5

Look brilliant

How to say it, what it means, why it works. Everything a sommelier knows, minus the hundreds of hours, the thousands of dollars, and the eyebrow.

Say it like this
zhev-RAY shom-ber-TAN
Tap the speaker. Land on TAN and stop.
No account to try us
Scan the code on your table and go. The questions are there if you want them, and every one is skippable.
Equal options, each with its reason
Up to three wines for each dish, none ranked above the others, and every one tells you why it works. You choose. We never take a cut of what you drink.
You were always going to get good at this. You just never had ten years to spend in a cellar.
Be the sommelier you never had time to become.
For restaurants

A sommelier experience for every guest, without a sommelier.

No somm-trained staff, no Tuesday gap, no table that never gets walked through the list. And every diner feels good about ordering another bottle, because they understand why it's the right one.

Send us the menu and the list
A photo, a PDF or a spreadsheet, or let us gather them for you. We pair every dish against your list, three by the glass and three by the bottle, and it's on your tables through a QR code. From the staff tablet, a manager can push a wine or mark one out for the night.
Every dish paired to your list
Not generic advice. Your menu against your cellar, item by item, so the recommendation is always something you can actually pour tonight.
By the glass, by the bottle, your call
Run it as pours, as bottles, or both. Course it if you want a glass with every plate. You set what we're allowed to suggest.
Send us your menu and wine list. We'll pair every dish and put it on your tables.
Free to start, no contract. The page carries your name, and we take nothing on what gets poured.
house@pairme.wine Or five wines pushed for free, whenever you're ready.
Coming to both stores
Beta testers get in first. The list is at the top of this page.
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You must be of legal drinking age to use PairMe, 21+ in the United States. We recommend wine. We never sell it, and we never take a cut of what you drink.
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